In relationship with sports publishers and broadcaster TEN: The Enthusiast Network, visitors to the Infiniti pavilion will experience “The Dream Road” complete with re-created G-forces. Recorded by professional drivers on roads including Italy’s Stelvio Pass and Atlantic Ocean Road in Norway, this VR experience hopes to influence consumers in the buying decision.
The virtual reality test-drive concept is relatively new to the automotive industry, with it first being introduced by Volvo at the LA Auto Show last November. The experience is based on Google’s Cardboard design combined with real-world physics. After the event, the virtual reality experiences will be available for consumers to download as apps.
Expected to arrive in showrooms sometime in 2016, the new design, formerly the G37, comes with a new 3.0-liter twin-turbocharged V6 and a seven-speed automatic transmission. Competing against the BMW 4 Series and Mercedes-Benz C-Class coupe, the Infiniti Q60 Concept has a low style grille and hood. The new Infiniti Q60 is expected to have a price tag starting at around $40,000, while no official pricing has been released.
When the Infinity Q60 does become available for purchase, ensure Japanese Auto Repair as the trusted Infiniti dealer alternative for required service intervals.
